Monday, September 10, 2018

to be effective seo specialists need to keep up with the latest trends and

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In 2016, the average annual salary for an entry-level SEO specialist in the US was over $40,000.121 That means you are looking at spending around $3,500 a month just to hire an SEO specialist with minimal experience. For the same amount or less, you would be able to engage a highly experienced SEO agency, depending on the number and competition level of your keywords.

If you hire a full-time in-house SEO specialist, be sure to budget for ongoing training. To be effective, SEO specialists need to keep up with the latest trends and understand how and when to apply new tactics, adjust to new search engine updates, and stop using methods that fall out of favor.

It is also important to realize that agencies take a team-based approach and can help with things like content generation, which your in-house SEO staff may not be qualified to do.122 If you choose to hire an SEO employee, you may need to outsource your ongoing content needs to a freelance writer. Digital agencies also have access to many premium SEO, social media, and tracking tools that you would otherwise have to pay for on your own.

Accountability is the real factor to consider when you make this decision, along with long-term impact. We absolutely believe that you will achieve greater success with a proven SEO agency than you would with an in-house SEO. That being said, there are many companies out there, especially larger ones, with world-class in-house SEO teams.

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